For an artist, looking for an art gallery that can showcase your work can be daunting. This is something that is hard to avoid unless you have an established name and a substantial following. You can get good results as long as you come ready and appear professional. It will also help if you know how to sell your personal brand to the art gallery owners. The following list can assist you in preparing for this vital task and getting good results:
1. Ask yourself the hard questions and be candid with your answers.
Before approaching these galleries, you must ensure that you have ticked all of the basics. Plenty of artists who want to make it big by having their works displayed at these places. Are you at the level that it takes to get there? Are you technically proficient with a distinct style? Have you cultivated a personality that would make the galleries listen to your pitch? Do you have a substantial collection of work that you could present? Are your artworks the type that would sell in the art market today? Did you get excellent outcomes from previous non-gallery ventures?
Affirmative answers are good signs about your readiness to embark on this process. However, negative answers should be seen as red flags. You might not be ready yet so make sure to take it slow so that you do not set yourself up for hardship. Trying to talk to a gallery before you are ready to do so is like piloting a plane before you are ready to fly. You are likely to crash and get hurt because of your eagerness.
2. Find target galleries that you can approach.
You have to be diligent in researching about the art market and the places where your work might fit. The good news is that you can do most of the research at home. You can discuss the matter with other artists with more experience. Art magazines will also have gallery ads and featured artists, so do your best to study them.
Any gallery worth going to will have an online presence. Go to their website and see what they are all about. You can look for the local galleries and learn more about their past and current exhibits. See if your work somehow fits in with what they are offering to the public in terms of the subject matter, style, medium, and so on. There are some ways to make it work even if it’s not a perfect fit as long as you provide creative solutions that are mutually beneficial. Do not be afraid to pitch your ideas as they might end up liking it.
It would be great if you can personally visit the gallery before approaching them specifically for your work. As you walk along the corridors, you will be able to gain a greater appreciation of the art that they showcase. You will notice the small details like the lighting and the hanging fixtures. Imagine how your own art would look like if these were displayed there. Try to see the works through the eyes of a collector. Request for a price sheet for practical evaluation consider how the staff treats you as a guest.
After completing your list of galleries, start talking to the artists they have featured and got references from them. Another thing that you can do is to try to reach out to some of the Vancouver modern art gallery‘s resident artists to ask pertinent questions about the galleries which you are not familiar with. For example, it would be important to know whether the establishment is able to pay fair compensation right on time. The search is not just about the accumulation of knowledge but also about the elimination of things that don’t fit your goals. Visits will help immensely.
3. Study the protocol prior to making your pitch.
You should understand that the best galleries get a lot of artist submissions so they can afford to be picky with their selections. With such a large volume of competition, anyone who wants to get noticed must do something to stand out. Be mindful of each gallery’s submission policies to make sure that everything is followed to the letter so as to avoid problems. Some of these places have strict requirements, and everyone is subjected to a rigorous review. Of course, it is always possible to scrap all the rules and make risky moves.
As long as you follow the items on this list, then you should be able to feel confident in approaching your dream galleries with a creative pitch. Just keep in mind that you are already a master of the product that you are selling because it’s you as an artist all along.